In 1997 there was an advertisement for Honda on the back page of Wired Magazine. It showed nothing more than a car key with a domain name on it. There wouldn’t be anything unusual about such an image today. But in 1997 it was extraordinary. I showed it to some of my friends and told them that this is what was going to happen.
One day, I argued, all companies would have websites!
I know, it only seems obvious now.
Now take a look at Twitter. What if I told you that one day, every company and person in the world would have an Twitter account? Sounds weird? Unrealistic? About as unrealistic as companies with websites were in 1997?